On December 29, 2021, Liu Junxi, an informant of Yinong Information Cooperative in Dayuan Village, Gaotingsi Town, Yongxing County, Chenzhou City, was busy uploading the information of sweet potato noodles, pepper and other agricultural products to the agricultural products mall, an online sales platform.
Liu said that it’s convenient for farmers to sell agricultural products via this platform.
What Liu said is the Agricultural Product Information Operation Center developed by Yongxing County with the help of the agricultural product big data platform.
In recent years, the local government has taken a series of measures to smooth the sales channel of agricultural products. It has gathered the resources of village-level service stations of agriculture, commerce, supply and marketing, postal and other departments, and built one county-level operation center of Yinong Information Cooperative and 242 village-level service stations in the whole county.
Last year, Dayuan Yinong Information Cooperative where Liu Junxi works was rated as a provincial excellent unit.
“The big data platform can not only summarize and analyze the production, output and sales of agricultural enterprises in the county, but also help farmers get familiar with the online sales of agricultural products. It’s an important part of smoothing the sales channel for agricultural products,” an official from the local agriculture and rural affairs department said.
Up to now, more than 3,000 villagers in the county have mastered the app, and the annual online sales of agricultural products in the whole county have reached 308 million yuan via big data. In December 2021, the county was rated as the National County-level Advanced County for Informatization Development of Agriculture and Rural Areas.
